Watch the M&S Christmas 2019 Adverts

M&S give not just one but two adverts for Christmas one covering their food offering the other for clothes. Both adverts are… fine. If they had been produced for say Iceland they might even have crept up to a higher position but unfortunately these big budget productions are just NOT ON BRAND!

The choice of celebrity endorsement is just wrong for such a premium quintessentially British brand. We all know that M&S products are not the cheapest on the market… indeed their food is probably the most expensive unless you count the like of Harrods! So perhaps the likes of Emma Thompson and Stephen Fry might have been better choices of celebrities?