So Pantone have announce ‘Classic Blue’ as 2020’s colour of the year. They say
“Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.“
It seems somewhat apt after the landslide win for the conservatives in December, coupled with Trump’s reign in America that the colour to hail the new decade is a ‘conservative’ blue-collar, well, BLUE.
For all those disappointed by the election results it will also have a somewhat bitter sweet meaning as one imagines many people are feeling somewhat ‘blue’ about the state of affairs.
However we at Mulberry are always seeking to find that silver line to the clouds and even better if we can catch a glimpse of some blue sky! So the fact that blue is generally a peaceful, restful colour that reminds us of the ocean, lakes and wide open skies, is what we’ll focus on for this blue period of all our lives. Now we must get back to all that blue sky thinking we promised our lovely clients we’d do…
Comments Off on César Manrique – #IconicDesign No.2
Welcome to the second instalment of our #IconicDesign series.
I have always felt that a holiday is not complete without visiting a gallery or enjoying a cultural experience, unique to the place you’re visiting. With the inclement weather we’ve recently encountered, I thought I’d bring a bit of sunshine to our blog and share my discovery from our family trip to Lanzarote.
César Manrique is kinda the Godfather of this extraordinary Canary Island. His influence can be found all across this volcanic paradise. It was fascinating to visit his house and glimpse inside this amazing man’s life.
His art has a real sense of fun, mixed with the surreal and a heady dose of Picasso influence. It’s clear that his eye for design is ideal for sympathetic landscaping and architecture – examples of which can be found all over the island.
My favourite experience of his amazing creativeness was in the Jardín de Cactus. This was the last intervention work César Manrique performed in Lanzarote.
Surrounded by the largest cactus plantation of the island, dedicated to crops of cochineal insect, a product of great financial relevance to Lanzarote in the 19th Century. Jardín de Cactus has around 4,500 specimens of 450 different species, of 13 different families of cactus from the five continents.
The green shade of the plants stands out against the blue sky and the dark volcano creating a harmonious explosion of colour. The only sounds that break the peace and quiet, are singing birds and boozing insects, enjoying their very own oasis.
César Manrique (1919-1992) was born at Arrecife, Lanzarote, an island on which his art was to leave an indelible mark.
After finishing his studies at the San Fernando Fine Arts Academy at Madrid (where he lived from 1945 to 1964), he exhibited his work on a regular basis both in Spain and abroad. In the early nineteen fifties, he ventured into non-figurative art and studied the properties of matter, concerns that would predominate in his compositions, bonding him to Spain’s contemporary “informalist” movement.
Despite the artist’s abstraction and matter-centrism, the plastic roots of his pictorial production lie in Lanzarote’s volcanic landscape, transformed into a sort of non-realist naturalism which, rather than a copy of the original, is an emotional translation of its significance. “I try to be the free hand that forms geology,” he wrote.
In 1964, he moved to New York, where he held three solo exhibitions in the Catherine Viviano gallery. The direct contact with American abstract expressionism, pop art, new sculpture and kinetic art afforded Manrique a visual culture essential to his subsequent creative development.
In the mid-nineteen sixties, upon his return to his native island, he undertook a series of spatial and landscape artistic projects that were not only entirely new at the time, but constituted a statement of his plastic and ethical principles. These actions and interventions aimed to turn the landscape and the island’s natural attractions to value, with a view to generating a new international image and portrayal that would form part of Lanzarote’s adaptation to the tourist economy.
His new aesthetic ideal, called art-nature/nature-art, integrated different modes of artistic expression visible in Manrique’s landscape art. All these works are imbued with the artistic principles he held most dear: respectful dialogue between art and the natural medium and between local architectural values and modern conceits.
2020 is proving to be a very exciting year for Mulberry. As well as working with a number of lovely new clients, we are also going through various changes in-house. We will soon be saying Farewell to the lovely Kathy as she retires. We wish her the very best and hope she enjoys spending more quality time with her grandchild.
We also hope very soon to be sharing some other exciting news…
We take a look at 5 of the hottest trends that are worth incorporating into your marketing over the next year…
The prediction gurus at Graphic Mama have gazed into their crystal ball and are hailing ‘liquid’ as a key trend for 2020…
“As opposed to geometric shapes which have strictly fixed edges and curves, liquidy shapes suggest creativity, agility, and movement. Leaving out the edges helps achieve a smooth, soft look which many designers want to recreate. As such, they definitely make it into graphic design trends 2020, often combined with other effects, such as semi-transparency, bright colors and color gradients, animations, etc.”
We are inclined to agree, but I also believe that living in a time of very divisive political and environmental issues, we’re all beginning to crave a kinder, more fluid and flexible attitude.
The ‘liquid revolution’ is a creative way of demonstrating a more measured and diplomatic approach. The result of using this device in creative marketing is a subconscious emphasis on tolerance, openness and inclusivity.
2. Cyberpunk Colour Schemes
Adrianne Mesnard, the Art Director at 99designs, predicts that “Futuristic color schemes and designs will be on trend next year, continuing with the isometric trend and bringing in colors like blues and purples and hot pink to give designs that futuristic glowing feel.”
In a world full of marketing noise, standing out from the crowd is the holy mecca for graphic designers. Colour has always been a way to achieve this. In 2020 creatives are playing with extremes.
Heavily influenced by futuristic and sci-fi themes – colour has gone electric! We’re seeing a move away from the more naturalistic and nostalgic palettes of recent years and into a more neon Blade Runner-esque world of Japanese Urbanism.
3. Inventive Typography
In 2019 we saw a sharp rise in the use of bold typography. This will only grow throughout 2020, particularly the use of typography to create images and shapes within the design.
Graphic Mama suggests typography will be used in “Twirls, circles, or simply curves following the curves of other elements in the design.”
4. 3-D, 360°, VR and AR
You’ll see more of this tech being used in creative design and marketing. Truly bringing your brand to life.
The clever people at Behance tell us “3d renderings have changed gradually with the emergence of increasingly efficient software and tools. 3d illustrations have become very popular because, unlike the 2d ones, it offers a more realistic image.”
Certainly at Mulberry we’ve seen how 3-D animation has become more affordable and a viable option for projects – even those with a modest budget.
4. Animated logo Design
A trend we’re keeping a watchful eye on at the moment is animated logo design. Changes are afoot at Mulberry (you heard it here first).
Behance tell us “You have already understood that animations are a “must have” in 2020, and in order to remain competitive we must also integrate them in logo design. Many companies have started to animate their logos to draw attention to them. This is also the main trend in logo design.”
The important thing to remember with any type of logo design is that it will need to work in multiple formats and sizes… so start with a strong design, not an animation. A strong logo design will naturally lend itself to a little animation as long as you have a spark of imagination and a dollop of creative engineering.
Best of the rest…
There are a number of trends that you will see continuing in 2020. The use of montone/duotone was popular in 2019 and isn’t going anywhere. In 2020 you’ll see it combined with those key cyberpunk acid-colours of electric blue, purple, turquoise and pink.
Patterns and prints are also here to stay – this time think, pretty crazy and colourful – reminiscent of the Memphis Group’s work of the 80s and early 90s.