As a membership marketing specialist, we are thrilled to be chosen to work with the BVA (British Veterinary Association) on a retention campaign highlighting the key member benefits to meet optimum renewal targets.

The results of their research data highlighted that some existing Members weren’t aware about certain key benefits. In particular BVA’s USP being the 24/7 FREE personal and legal advice helpline. We were tasked with a new campaign concept to highlight this USP with some inbound marketing.

BVA wanted to spruce up their traditional advert layouts and chose a design that pushed the limits of their brand guidelines whilst still representing their look and feel. We looked at different types of portrait and group photography to cement them as a current, understanding and “there for you” association.

Once the design and photography styles were finalised, the next thing was to arrange a photoshoot. And who is at the heart of all membership organisations? Members! And that’s where we started…

We can’t divulge the photos and campaign creative just yet but here are a few snippets of some sneak-peaks and a few BVA building shots in the meantime.