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Re-Educating Essex

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Mulberry Advertising is going back to school and has set a brief for the pupils of Passmores Academy, Harlow. This is the school featured in last year’s Channel 4 programme Educating Essex. The reason? Mulberry’s Young Marketeer 2013 award. Over the next three months Mulberry is coaching and working with the pupils on a set project, which forms part of their BTEC work.

Head of Creative Media Production Michael Norton says

The proposals are in! The students of Passmores Academy have been overwhelmingly positive in their review of Mulberry Advertising’s involvement so far this year. When asked, Harrison Friend stated, “I thought that I would be really nervous talking to Paul, but he was really friendly. We ended up just having a chat about my magazine plan. I have so many good ideas now!”

Mr Norton, the Head of Creative Media at Passmores, has nothing but positive things to say about Mulberry’s involvement in his BTEC programme: “There could be nothing better than having industry professionals as special guests in your classroom. Paul’s ideas regarding advertising, images and layout have been tremendously valuable and there is a real buzz in the building!”

The pupils are researching, writing, naming and designing a fictitious health magazine that they subsequently create a marketing campaign for. Then the real hard work begins – choosing the two winners. Both winners get their magazine professionally printed and come in for two weeks work experience at Mulberry. Here they become involved with all aspects of the business, taking a job from the brief stage right through to a client presentation. The students are then given a Mulberry mentor who offers support until their schooling ends. So, if they wish to enter into the media, marketing, design, digital, advertising world or any related industry we’re there to help them succeed.

The Mulberry Young Marketeer of the year 2013 is just the first of a series of projects Mulberry is launching over the next two years to support Essex businesses and education, after all there’s no better place to start than at school.

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