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Origami Dogs in London

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Life insurance provider Beagle Street released the pounds on the 25th of March, with a total of 500 paper pooches left to roam The Capital. This great bit of PR, follows research that shows that the average person overpays on their life insurance premium by £109 a year – which means you’re looking at ‘wasting’ £3,270 over a 30-year term.


Beagle Street aims to put money back into your pocket with cheaper life insurance policies. Matthew Gledhill, managing director of Beagle Street, was reported as saying: “Hopefully our £10 note Beagles will put a smile on people’s faces and pounds back into their pockets.

“The life insurance industry has been slow to adapt to the online revolution, but just as companies have used the Internet to slash the cost of services from air travel to accommodation, Beagle Street is using technology to remove unnecessary costs from life insurance.

“We’ve eliminated middlemen, medicals and meetings for example, which has meant passing on savings to customers who pay 30 per cent cheaper premiums on average.”


Keep your eyes peeled for more rovers roaming your way –  the stunt is being repeated in other UK cities in the following weeks.


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